Lead Piranha Prepared for Mat · 2026-05-20

Direct booking. End to end.

A working direct-booking system on a site you own, the Google presence you've earned but aren't using, and one clean stack to replace the Squarespace + Lodgify checkout that's failing today.

01What we discussed

You're paying for both Squarespace and Lodgify and the booking still doesn't reliably work on your main site. You've built a second site on Lodgify (punta-ox-ha.lodgify.com) that has the better flow, but it isn't connected to your main domain and isn't visible on Google.

Direct bookings come through puntaoxha@gmail.com and word of mouth, because the on-site checkout is broken. OTA bookings (Airbnb, Booking.com, and VRBO in progress) are working but cost 15 to 21 percent in commission every time, and those platforms never hand you the guest contact.

You want one foundation that takes direct bookings on your own domain, replaces the patchwork you're paying for, syncs cleanly with the OTAs you're on, and gets Punta Ox Ha in front of the people searching La Punta on Google before the high season ramps.

This is what we'd build to make that happen, the timeline, and two ways to invest in it.

02What's happening on your live site today

Three of the six suites have no booking option on the page at all. Direct-booking guests get pushed to email puntaoxha@gmail.com by default.

03What this actually is

This is not just a website. A simple website is a freelancer or a ChatGPT prompt. What this is:

• A working direct-booking system on a site you own. Real-time availability, instant confirmation, automated weekly and monthly rates. Replaces the failing Lodgify checkout.
• Channel sync with Airbnb, Booking.com, and VRBO via a modern channel manager. Bookings flow to one calendar and one inbox, regardless of where the guest came from. I'd migrate you from Lodgify ($82 USD/mo, $112 CAD/mo) to Hospitable ($40 to $60 USD/mo, ~$55 to $82 CAD/mo for 6 units), the modern boutique-rental standard. Saves $22 to $42 USD/mo (~$30 to $55 CAD/mo) and gives you a better-fitted tool. If you'd rather keep Lodgify, we connect the new site to its API instead. Your call, same outcome on the patchwork.
• A claimed Google Business Profile + review automation. Your 18 five-star Google reviews start working for you publicly. Every new guest gets prompted for a review post-stay automatically.
• Local SEO foundation built in from day one. When someone searches "where to stay in La Punta," "Puerto Escondido apartments," or "Puerto Escondido near the beach" two to three months from now, you show up. Not buried under Airbnb listings, not on page 3. None of your direct La Punta competitors are doing this depth.
• Payment processing via Stripe with lower per-transaction fees than what's bundled into Lodgify today.
• Your own business email at puntaoxha.com (help@, booking@, mat@) so inquiries land in named folders, not the inbox-as-bookings system you have now.
• Mobile-first design built around the fresh paint, the rooftop palapa, and your new photography when it lands.

You own everything we build. The only ongoing platform cost is the channel manager itself (Hospitable ~$55 to $82 CAD/mo for 6 units, or Lodgify if you keep it at the current $112 CAD/mo). No Lead Piranha platform markup, no commission on direct bookings.

See the live concept → puntaoxha.demos.leadpiranha.com

04What's included

• Custom site: home, suites, location, FAQ, contact, booking flow
• Direct-booking calendar + Stripe payment integration
• Channel manager set up and integrated (Hospitable recommended; Lodgify if you keep it)
• Squarespace site redirected, retired, subscription cancelled
• If migrating to Hospitable: Lodgify subscription cancelled
• Claimed and optimized Google Business Profile
• On-page SEO + structured data (LodgingBusiness, FAQ, Reviews schema)
• Initial 6 La Punta and Puerto Escondido area pages (the SEO foundation)
• Business email setup on Google Workspace
• Custom performance dashboard at your own subdomain (bookings, revenue, OTA fees avoided, GBP metrics, SEO, guest patterns)
• I'll help you slot in the new photography once your photoshoot lands, at no additional cost
• Recorded handover training for you and your partners
• 30 days of post-launch support

Not included in this scope (separate quote later if you want them):

• Ongoing automated blog / content engine
• Paid ad campaign management (Meta or Google Ads)
• Property photography refresh (you mentioned doing this yourselves in the next month)

05Timeline · 4 to 5 weeks

Click any week to expand the details.

SEO indexing begins immediately on launch. Visibility ramp typically lands at 8 to 12 weeks. Building now puts you ranking and converting before the October high-season ramp.

06Investment · two options

Both options include the full scope above. Option A is cleaner if you'd rather just pay it off and own it. In your shoes (new owner heading into low season), I'd pick Option B. Lower cash outlay through the slow months, and we both win as SEO matures and direct bookings start compounding. The 7% means I'm sharing the risk, not optimizing for max take, my upside only happens if yours does.

07Your performance dashboard

Every system we build feeds a single dashboard you can pull up at any time. Custom-built on your own subdomain (dashboard.puntaoxha.com or similar), branded to match the site. You own it. No Google or third-party platform that could disappear.

What you see at a glance:

• Bookings overview. Direct site bookings vs Airbnb / Booking.com / VRBO, this month vs last vs same month last year. Watch the direct share grow as SEO matures.
• Revenue tracking. Per suite, per channel, cumulative monthly and annual.
• OTA fees avoided. Every direct booking quantified ($185 to $245 you'd otherwise pay Airbnb or Booking.com). Cumulative savings month-over-month.
• Google Business Profile metrics. Profile views, calls, direction requests, photo views, pulled live from the GBP API.
• Search and SEO. Which queries are finding you, how you rank, click-through rates, top landing pages. Builds up post-launch as Google indexes.
• Guest patterns. Repeat-guest rate, average stay length, lead time, top countries. The data that informs which reactivation sequences to run.

Custom-built, bundled into both pricing options. No extra cost, no third-party subscription. You keep it after the engagement ends.

08What this pays for itself with

• One recovered Casa Mia week = $1,267 USD (~$1,730 CAD) (your $181 USD nightly rate × 7).
• Channel manager savings = $22 to $42 USD/mo (~$30 to $55 CAD/mo) if we migrate Lodgify → Hospitable. Around $260 to $500 USD/yr (~$360 to $680 CAD/yr) saved. If Lodgify stays, no change here.
• Squarespace cancelled = roughly $200 USD (~$275 CAD) per year saved.
• Every direct booking off your own site avoids $185 to $245 USD ($253 to $335 CAD) in OTA commission AND gives you the guest's contact (Airbnb and Booking.com never do).

Honest ramp expectations

• Months 1 to 3: SEO indexing, GBP gaining traction. Direct bookings still mostly from visitors who already know you, but the checkout actually works now. 0 to 2 direct per month.
• Months 4 to 6: Local SEO starting to land. 2 to 4 direct per month.
• Months 7 to 12 (your high season): Compounding traffic. 4 to 8 direct per month conservatively, more if we promote aggressively or stack ads.

Year 1 conservative cumulative direct bookings: 30 to 40. Year 1 strong scenario: 60 to 80. Either way you're recovering 5x to 10x the build cost in saved OTA fees alone, before counting new revenue the SEO produces.

09What this replaces

One system you own, doing what two platforms together haven't.

10Why now

• SEO and Google Business Profile take 2 to 3 months to mature. Build now, you're ranking and converting before the fall ramp.
• Every week the broken checkout stays live, you're paying Squarespace + Lodgify and losing direct bookings for free.
• The painting is done, rooftop palapa is coming, photography refresh is queued. The build is the system that delivery wraps around.

11Next step